Who owns Brigit

Current Ownership: Upbound Group

In December 2024, Upbound Group (NASDAQ: UPBD) entered into a definitive agreement to acquire Brigit for up to $460 million .

The deal terms:

• $325 million payable at closing (75% cash, 25% Upbound shares)
• $75 million deferred cash consideration over two years
• Up to $60 million earnout based on 2026 financial performance 

Who Is Upbound Group?

Upbound Group is the parent company of :

• Rent-A-Center — lease-to-own stores with over 2,300 locations
• Acima — digital lease-to-own financing

The company is headquartered in Plano, Texas . It reported record revenue of approximately $4.7 billion in 2025 .

CEO Fahmi Karam described the acquisition as "a natural next step in our evolution toward becoming a more comprehensive digital marketplace serving underserved consumers" .

Why Did Upbound Buy Brigit?

Brigit brings to Upbound :

• Approximately 2 million monthly active customers
• Over 1 million paying subscribers
• $64.6 million in Q4 2025 revenue (up 41.5% year-over-year)
• Projected 2026 revenue of $350-400 million
• Technology and AI-driven cash flow analytics

Brigit continues to operate largely independently. Upbound CEO Fahmi Karam stated: "Brigit doesn't need to conform to our existing businesses; it complements them. We're taking an intentional, light-touch integration approach" .

Previous Ownership and Funding

Before the acquisition, Brigit was backed by prominent venture capital firms :

• Lightspeed
• DCM
• Nyca
• Flourish Ventures
• Hummingbird VC
• DN Capital

Notable individual investors included:

• Will Smith
• Kevin Durant 

The company raised a total of $37.6 million before the acquisition .

What This Means for You

Brigit is now owned by a large, publicly traded company (NASDAQ: UPBD). This provides some comfort — public companies have disclosure requirements and shareholder oversight.

However, as the FTC action shows, even public companies can engage in deceptive practices. Ownership does not guarantee fair treatment.

The Danger of Downloading Unregistered Loan Apps (A General Warning)

While Brigit is registered and legitimate, many loan apps are not. Here is what can happen if you download an unregistered loan app:

• Your data is harvested. The app copies your contacts, photos, and SMS without your knowledge.
• You cannot find them later. There is no physical address. No phone number. No one to complain to.
• They operate outside the law. They are not subject to interest rate caps or fair lending laws.
• They use illegal collection tactics. Harassment, threats, public shaming.
• Your information is sold. Your personal data becomes a product for others to buy.

Before downloading any loan app:

• Check if the company has a physical address
• Verify they are registered with your state's banking regulator
• Read the reviews — especially the 1-star reviews
• Never grant contacts or photo permissions
• Check if the company has faced FTC or state enforcement actions